TY  - BOOK
AU  - Fitzsimmons,James A.
AU  - Fitzsimmons,Mona J.
TI  - Service Management: Operations, Strategy, and Information Technology 
SN  - 9789339204471
AV  - HD9980.5 .F549 2004
U1  - 658 FIT 21
PY  - 2011///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited 
KW  - Service industries
KW  - Management
N1  - Accompanying CD-ROM contains PowerPoint lecture slides, ServiceModel simulation software, an Excel spreadsheet, chapter quizzes, and websites; The instructor's manual includes various teaching aids, including a new feature, the Mortgage Service game, an interactive computer simulation; Includes bibliographical references and indexes
ER  -