TY  - BOOK
AU  - Czinkota, Michael R
AU  - Kotabe, Masaaki
TI  - Marketing Management
SN  - 9788131501177
U1  - 658.8  CZI 
PY  - 1998///
CY  - Australia
PB  - Thomson
KW  -  Marketing
KW  - Management
N1  - Management of Marketing
ER  -