TY  - BOOK
AU  - KOTLER,PHILIP
AU  - LEE,NANCY.R
TI  - Social Marketing: Influencing behaviours for good
SN  - 9781412956475
U1  - 658.8  KOT 
PY  - 2008///
CY  - Los Angeles
PB  - SAGE Publications
KW  -  Influencing
KW  -  Marketing
KW  -  Social
KW  -  good
KW  - behaviours
N1  - Management of Marketing
ER  -