TY  - BOOK
AU  - Bijapurkar,Rama
TI  - Customer in the boardroom?: crafting customer-based business strategy 
T2  - Response business books
SN  - 9788132106357 (hard back : alk. paper)
AV  - HF5415.5 .B488 2012
U1  - 658.4012 BIJ 22
PY  - 2012///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - SAGE
KW  - Customer relations
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations
ER  -