TY  - BOOK
AU  - ZEITHAML, VALARIE and others
TI  - Services Marketing: Integrating customer focus across the firm
SN  - 9780070660076
U1  - 658.8  ZEI 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Services-industries marketing
N1  - Management of Marketing
ER  -