TY  - BOOK
AU  - KELLER, KEVIN LANE
TI  - Strategic Brand Management: building, measuring and managing brand equity
SN  - 8177584871
U1  - 658.827  KEL 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Prentice Hall
KW  -  Management
KW  -  Strategic
KW  -  equity
KW  -  euity
KW  -  managing
KW  -  measuring
KW  -  building,
KW  - Brand
N1  - Brand Management(658.827)
ER  -