TY  - BOOK
AU  - DUNCAN, TOM
TI  - Principles of Advertising and IMC
SN  - 9780070601598
U1  - 659.1  DUN 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  IMC
KW  -  Principles
KW  - Advertising
N1  - Advertising & public relations(659)
ER  -