TY  - BOOK
AU  - ASSAEL, HENRY
TI  - Consumer Behavior and Marketing Action
SN  - 9788131500361
U1  - 658.8342  ASS 
PY  - 1998///
CY  - Australia
PB  - cengage
KW  -  Behavior
KW  -  Consumer
KW  -  Marketing
KW  - Action
N1  - Consumer behaviour
ER  -