TY  - BOOK
AU  - MCDANIEL, CARL
AU  -  HAIR, JOSEPH F
AU  -  LAMB, CHARLES W
TI  - Introduction to Marketing
SN  - 8131501574
U1  - 658.8  MCD 
PY  - 2006///
CY  - Australia
PB  - South-Western Cengage Learning
KW  -  Marketing
KW  - Introduction
N1  - Management of Marketing
ER  -