TY  - BOOK
AU  - Jain, Subash C
TI  - Marketing Strategy: Planning, Implementation and Control
SN  - 9788131505434
U1  - 658.802 JAI 
PY  - 2004///
CY  - NEW DELHI
PB  - Cengage Learning
KW  -  Marketing
KW  -  Strategy
KW  -  implementation
KW  -  Planning,
KW  - control
N1  - Management of Marketing
ER  -