TY  - BOOK
AU  - Zeithamal, Valaria A
AU  - Bitner, Mary Jo
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9780070530423
U1  - 658.805 ZEI 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Limited
ER  -