TY  - BOOK
AU  -  Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Jha, Mithileshwar
AU  - Koshy, Abraham
TI  - Marketing Management: South Asian perspectives
SN  - 9788131716830
U1  - 658.8  KOT 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Prentice Hall
KW  - Marketing Management
N1  - Management of Marketing
ER  -