TY  - BOOK
AU  - ARMSTRONG, GARY
AU  - KOTLER, PHILIP
TI  - Marketing: An Introduction
U1  - 658.8  ARM 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Prentice Hall
KW  -  Marketing
KW  - Introduction
N1  - Management of Marketing
ER  -