TY  - BOOK
AU  - Sherlekar, S A
AU  - Appannaiah, H R
AU  - Reddy, P N
TI  - Essentials of Marketing Management
U1  - 658.8  SHE 
PY  - 1993///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing
N1  - Transferred from F1 Library
ER  -