TY  - BOOK
AU  - FERRELL,O.C
AU  - HARTLINE,MICHAEL.D
TI  - Marketing Strategy
SN  - 8177225200
U1  - 658.8 FER 
PY  - 2007///
CY  - New Delhi
PB  - Thomson
KW  -  Strategies
KW  -  Strategy
KW  - Marketing
N1  - Management of Marketing
ER  -