TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A
TI  - Advertising and Promotion: An integrated marketing communications perspective
SN  - 0070581940
U1  - 659.1 BEL 
PY  - 2004///
CY  - New Delhi 
PB  - Tata McGraw Hill 
KW  - Sales promotion
KW  - Communication in marketing
KW  -  Advertising
ER  -