TY  - BOOK
AU  - Guiltinam, Joseph P
AU  - Paul ,Gordon  W
TI  - Marketing Management: Strategies and Programs
SN  - 0-07-114255-X
U1  - 658.8  GUI 
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing Management
N1  - Transferred from F1 Library
ER  -