TY  - BOOK
AU  - Mohan, Manendra
TI  - Advertising Management: Concepts and Cases
SN  - 0-07-451780-5
U1  - 659.1  MOH 
PY  - 1989///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Advertising Management
N1  - Transferred from F1 Library
ER  -