TY  - BOOK
AU  - Batra Rajeev
AU  - Aaker David A
AU  - Myers John G
TI  - Advertising  Management
SN  - 9788177588507
U1  - 659.1 BAT 
PY  - 2007///
CY  - Delhi
PB  - Pearson Education Asia
KW  -  management
KW  - Advertising
N1  - Advertising & public relations(659)
ER  -