TY  - BOOK
AU  - Hisrich, Robert D
AU  - Peters, Michel P
TI  - Marketing Decisions for New and Mature Products
SN  - 0-675-20647-2
U1  - 658.5038  HIS 
PY  - 1991///
CY  - New York
PB  - Macmillian Publishing Company
KW  - Marketing Decisions ; Mature Products
N1  - Transferred from F1 Library
ER  -