TY  - BOOK
AU  - Wells,William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising: Principles and Practice
SN  - 9788131714140
U1  - 659.1 WEL 
PY  - 2006///
CY  - New Delhi
PB  - Pearson
KW  -  Practice
KW  -  Principles
KW  - Advertising
N1  - Advertising & public relations(659)
ER  -