TY  - BOOK
AU  - Pride, William M
AU  - Ferrell, O C
TI  - Marketing: Basic Concepts and Decisions
SN  - 0-395-37718-8
U1  - 658.8  PRI 
PY  - 1985///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Marketing
N1  - Transferred from F1 Library
ER  -