TY  - BOOK
AU  - Murphy, John H
AU  - Cunningham, Isabella C M
TI  - Advertising and Marketing Communication Management
SN  - 0-03-051069-4
U1  - 659.1  MUR 
PY  - 1993///
CY  - Fortworth
PB  - Dryden Press
KW  - Advertising
N1  - Transferred from F1 Library
ER  -