TY  - BOOK
AU  - Semenik, Richard J
AU  - Bamossy, Gary J
TI  - Principles of Marketing: A Global Perspective
SN  - 0-538-81714-3
U1  - 658.8  SEM 
PY  - 1993///
CY  - Ohio
PB  - South Western College Publishing
KW  - Marketing
N1  - Transferred from F1 Library
ER  -