TY  - BOOK
AU  - James Stuart W
AU  - Deighan Michael
AU  - Kinnear Thomas C
TI  - Marketsim: A Brand Management Simulation
SN  - 0-673-99466-X
U1  - 658.8  JAM 
PY  - 1995///
CY  - New York
PB  - Harper Collins Publication
KW  - Marketing Management ; Marketing Simulation ; Marketsim
N1  - Transferred from F1 Library
ER  -