TY  - BOOK
AU  - Gregory, James R
AU  - Wiechmann, Jack G
TI  - Leveraging the Corporate Brand
SN  - 0-8442-3444-3
U1  - 658.827  GRE 
PY  - 1997///
CY  - Linclonwood
PB  - NTC Business Books
KW  - Brand Management
N1  - Transferred from F1 Library
ER  -