TY  - BOOK
AU  - Shimp, Terence  A
TI  - Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications
SN  - 0-03-01352-5
U1  - 659.1  SHI 
PY  - 1997///
CY  - Fort Worth
PB  - Dryden Press
KW  - Advertising
N1  - Transferred from F1 Library
ER  -