TY  - BOOK
AU  - Jones, John Philip
TI  - When Ads work: New Proof that Advertising Triggers Sales
SN  - 0-02-916662-4
U1  - 659.1  JON 
PY  - 1995///
CY  - New York
PB  - Free Press
KW  - Advertising
N1  - Transferred from F1 Library
ER  -