TY  - BOOK
AU  - Quelch, John A
AU  - Ang, Swee Hoon
AU  - Leong, Siew Meng
AU  - Tan, Chin Tiong
TI  - Cases in Marketing Management and Strategy: An Asian Pacific Perspective
SN  - 0-13-577057-2
U1  - 658.8  QUE 
PY  - 1996///
CY  - Singapore
PB  - Prentice Hall  Inc.
KW  - Marketing ; Strategy
N1  - Transferred from F1 Library
ER  -