TY  - BOOK
AU  - Boyd, Harper W
AU  - Stasch, Stanley F
AU  - Westfall, Ralph
TI  - Marketing Research : Text and Cases
SN  - 81-85386-16-1
U1  - 658.83 BOY 
PY  - 1996///
CY  - New Delhi
PB  - AITBS Publishers & Distributors
KW  - Marketing Research
N1  - Transferred from F1 Library
ER  -