TY  - BOOK
AU  - Boyd, Harper W
AU  - Larreche, Jean-Claude
AU  - Walker, Orville C
TI  - Marketing Management: A Strategic Approach with a Global Orientation
SN  - 0-07-115429-9
U1  - 658.8  BOY 
PY  - 1998///
CY  - Boston
PB  - Irwin
KW  - Marketing
N1  - Transferred from F1 Library
ER  -