TY  - BOOK
AU  - Verma,Harsha.V
TI  - Service Marketing: Text and Cases
SN  - 9788177586732
U1  - 658.8 VER 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  -  Marketing
KW  -  Service
KW  - Cases
N1  - Management of Marketing
ER  -