TY  - BOOK
AU  - Rossiter, John R
AU  - Percy, Larry
TI  - Advertising Communication and Promotion Management
SN  - 0-07-115514-7
U1  - 659.1  ROS 
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Advertising
N1  - Transferred from F1 Library
ER  -