TY  - BOOK
AU  - CHAUDHURI, ARJUN
TI  - Emotion and Reason in Consumer Behavior
U1  - 658.8342 CHA 
PY  - 2007///
CY  - New Delhi
PB  - Elsevier
KW  -  Consumer
KW  -  Emotion
KW  -  Reason
KW  - Behavior
N1  - Consumer behaviour
ER  -