TY  - BOOK
AU  - Bodian, Nat G
TI  - Direct Marketing Rules and Thumb: 1000 Practical and ideas to help you improve response, save money and increase efficiency
SN  - 0-07-006340-0
U1  - 658.84  BOD 
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Direct Marketing
N1  - Transferred from F1 Library
ER  -