TY  - BOOK
AU  - COPLEY, PAUL
TI  - Marketing Communications management: Concepts & Theories, Cases & practices
U1  - 658.802  COP 
PY  - 2004///
CY  - Uinited Kingdom
PB  - Butterworth-Heinemann
KW  -  Approach
KW  -  Cases
KW  -  Communications
KW  -  Concepts
KW  -  Marketing
KW  -  management
KW  -  practices
KW  - Accountability
N1  - General management(658)
ER  -