TY  - BOOK
AU  - Clow, Kenneth E
AU  - Baack, Donald
TI  - Integrated Advertising Promotion and Marketing Communications
SN  - 81-203-2156-1
U1  - 659.1  CLO 
PY  - 2002///
CY  - New Delhi
PB  - Prentice Hall of India Private Limited
KW  - Advertising ; Marketing Communication ; Promotion
N1  - Transferred from F1 Library
ER  -