TY  - BOOK
AU  - Lempert, Phil
TI  - Being the Shopper: Understanding the Buyer s Choice
SN  - 0-471-15135-1
U1  - 658.8342  LEM 
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons
KW  - Consumer Behaviour
N1  - Transferred from F1 Library
ER  -