TY  - BOOK
AU  - MICHAEL, ALEX
AU  - SALTER, BEN
TI  - Mobile Marketing: Achieving Competitive Advantage through Wireless
U1  - 658.87  MIC 
PY  - 2007///
CY  - New Delhi
PB  - Elsevier
KW  -  Advantage
KW  -  Competitive
KW  -  Marketing
KW  -  Mobile
KW  -  Wireless
KW  -  through
KW  - Achieving
N1  - Retail Management(658.87)
ER  -