TY  - BOOK
AU  - Blair, Mark
AU  - Armstrong, Richard
AU  - Murphy, Mike
TI  - 360 Degree Brand in Asia: Creating More Effective Marketing Communication
SN  - 0-470-82057-8
U1  - 658.827  BLA 
PY  - 2003///
CY  - Singapore
PB  - John Wiley & Sons
KW  - Brand Enviroment ; Brand Involvement ; Branding
N1  - Transferred from F1 Library
ER  -