TY  - BOOK
AU  - Mcdonald, Malcolm
TI  - Marketing Plans: How to Prepare them How to Use Them
SN  - 81-7649-094-6
U1  - 658.80202  MCD 
PY  - 2000///
CY  - Oxford
PB  - Butterworth Heinemann Ltd
KW  - Marketing Planning
N1  - Transferred from F1 Library
ER  -