TY  - BOOK
AU  - Willson, Richard M S
AU  - Gilligan, Colin
TI  - Strategic Marketing Management: Planning Implementation and Control
SN  - 81-7649-070-9
U1  - 658.8  WIL 
PY  - 1999///
CY  - New Delhi
PB  - Viva Books (P) Ltd.
KW  - Strategic Marketing
N1  - Transferred from F1 Library
ER  -