TY  - BOOK
AU  - Ramanujam S
TI  - Brands Cost Concept and Case Studies
SN  - 81-7496-488-6
U1  - 658.827  RAM 
CY  - New Delhi
PB  - Taxmann Allied Services (P) Ltd.
KW  - Brand - Exploitation ; Brand - Sales ; Brand - Valuation ; Brand Management
N1  - Transferred from F1 Library
ER  -