TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - Differentiate or Die: Survival in our Era of Killer Competition
SN  - 81-86852-91-3
U1  - 658.4012  TRO 
PY  - 2000///
CY  - Chennai
PB  - East West Book
KW  - Business Strategy ; Business Success ; Leadership
N1  - Transferred from F1 Library
ER  -