TY  - BOOK
AU  - Chaturvedi, Braj Mohan
TI  - Brands and Fire Brands: Insights from Exoerts
SN  - 81-7881-193-6
U1  - 658.827  CHA 
PY  - 2002///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Branding
N1  - Transferred from F1 Library
ER  -