TY  - BOOK
AU  - Kassarjian Harold H
AU  - Robertson Thomas S
TI  - Perspective in Consumer Behaviour
SN  - 0-13-658709-7
U1  - 658.8342  KAS 
PY  - 1991///
CY  - New Delhi
PB  - Prentice Hall of India Private Limited
KW  - Behaviour ; Consumer ; Consumer Behaviour ; Consumer Knowledge ; Decision Making ; Information Searc
N1  - Transferred from F1 Library
ER  -