TY  - BOOK
AU  - Luck David J
AU  - Ferrell  O C
AU  - Lucas George H
TI  - Marketing Strategy and Plans
SN  - 0-13-558735-2
U1  - 658.80202  LUC 
PY  - 1989///
CY  - New York
PB  - Prentice Hall  Inc.
KW  - Corporate Strategy ; Marketing Planning ; Marketing Strategy ; Strategic Planning
N1  - Transferred from F1 Library
ER  -