TY  - BOOK
AU  - Czepiel,  John A
TI  - Competitive Marketing  Strategy
SN  - 0-13-159724-8
U1  - 658.8  CZE 
PY  - 1992///
CY  - New Delhi
PB  - Prentice Hall of India Private Limited
KW  - Marketing Strategy
N1  - Transferred from F1 Library
ER  -