TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz ,Jochen
TI  - Services Marketing: People, Technology, Strategy
SN  - 81-297-0453-6
U1  - 658.8  LOV 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education
KW  - Services Marketing
N1  - Transferred from F1 Library
ER  -