TY  - BOOK
AU  - Varshney, R L
AU  - Bhattacharya, B
TI  - International Marketing Management: An Indian Perspective
SN  - 81-8054-098-7
U1  - 658.84  VAR 
PY  - 2003///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - International Marketing
N1  - Transferred from F1 Library
ER  -